Our Story, Vision, Mission
Since its inception in 1997, our company has established its position in the field of importing and selling electricity and building materials, as it started its journey by opening its first branch in Al-Shifa neighborhood. As part of its expansion strategy, it opened its second branch in 2001 in the electricity market in Al-Malaz neighborhood, and then strengthened its presence with its third branch in Al-Arid neighborhood, north of Riyadh, in 2023.
Over more than two decades, we have succeeded in building a strong reputation in the market, based on excellence in quality and service, which contributed to the formation of a solid base of distinguished customers in the trade and contracting sectors, so that we continue to expand and grow with confidence and stability.
We've earned a global reputation
With more than twenty years of experience, we have earned a reputation that precedes us in every field
Find us wherever you are
We serve you with more than one branch in the Riyadh region and soon in all parts of the Kingdom
We were pleased to serve him
We have served more than 16,000 customers since the opening of our first branch
We care about quality
We've partnered with international companies to bring original products to your doorstep
Vision
To become the first choice in the electrical and lighting market by offering high quality products and exceptional services.
Providing innovative and safe solutions for lighting and electrical materials to meet the needs of individuals and projects, with a commitment to quality, sustainability, and modern technology.
Our message
Strategic goals
- Provide excellent and responsive customer service.
- Ensure the availability of diverse products and competitive prices.
- Focus on energy-efficient and environmentally friendly products.
Inquiries
Frequently asked questions
Yes, our products are certified, authentic and reliable and from the largest local and international companies